New Digital Storytelling :: Web Design :: Getting into Google :: Web Marketing for Small Businesses  

Web design for Search Engine Optimisation

How search engines work. For a website to appear in the first few pages of a search result the following needs to be happen:

  1. The website needs include the search words in the key areas of the page
  2. The search engine needs to rate the website page highly

The first step in ensuring your customers find your website is to prepare a list of words your customers are likely to use when searching for your product, service or information. The following guidelines should be observed when preparing this list:

The keywords should be allocated across all pages of your website with the more important keywords or phases on the top level pages.

The keywords or phrases should be used in the key areas of the page.

In the HTML

The key words need to be used in the code as search engines use the code when indexing the site.

In the page content

All key words and phrases visitors are likely to use in search engines should be used in:

 

call
email
020 8670 0869
info@newdigitalstorytelling.co.uk