New Digital Storytelling :: Web Design :: Getting into Google :: Web Marketing for Small Businesses  

Signature files and URLs in your emails

A signature file is the text that is attached at the end of all your emails. Your signature file should include:

The best practice for including a URL in your email is to copy and paste it from your browser. Ensure you use URLs that are shorter than 72 characters - as long URLs can be wrapped onto 2 lines meaning the recipient will not be able to click on the link to visit the page.

 

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