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Email alerts and online newsletters

The aim of a email alert is to get potential customers to visit your product, service or information on your website. The aim of the online newsletter (or e-zine) is to sell your product, service or information. The technologies customers receive emails varies, so use the simplest formats: do not use images or formatting. A carefully worded plain text email can achieve the aim of getting your customers to visit the website which will include colours and images. Importantly, as the email alert has unique technical restrictions do not reuse text from other routes to market.

The simplest solution is to collect only name and email address - collecting further information has data protection requirements. Collect email addresses at all possible opportunities:


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